Audrey HEPBURN - "MY FAIR LADY" - uncut 1971 pressbook / great BROADWAY musical

Description

WE COMBINE SHIPPING WHEN POSSIBLE
folded item with folded item, rolled with rolled etc.
uncut musical pressbook FOR:
" MY FAIR LADY "
THE WONDERFUL MUSIC THAT WILL LIVE FOREVER
YEAR that the movie was released:----1966
YEAR of this ORIGINAL movie pressbook:----r1971
STARS: AUDREY HEPBURN, REX HARRISON, STANLEY HOLLOWAY...with music by LERNER & LOEWE.
This is the original -- PRESSBOOK ... for this movie .
This PRESSBOOK is approximately 14 x 11 inches.
LOOK HERE FOR THE CONDITION OF THIS PRESSBOOK :
(movie pressbooks were used by theater owners to promote movies locally
in the days before massive T.V. advertising we see today)
this pressbook HAS NOT BEEN CUT
.... AND this pressbook HAS BEEN FOLDED
.
THIS PRESSBOOK has 6 pages filled with photos, write-up's and ads on the stars and how and when and where the movie was made.
Buyer pays shipping and handling of 4.95...and this amount WILL INCLUDE INSURANCE.---
WE COMBINE SHIPPING WHEN POSSIBLE!!
WHAT IS A PRESSBOOK???
Before about 1980 most of the selling of a movie was done by a local theatre manager.----After about 1980 the selling began to be done by 'nation wide-mass market T.V. advertising' that you see selling todays movies.----In order to sell the film locally the theatre manager usually needed some help in the way of promotions and ideas.----After about 1980 pressbooks no longer were made, but BEFORE that time they were a necessity and they came in all sizes.
PRESSBOOKS were "promotional manuals" that were sent to the theatres BY THE FILM COMPANIES for the purpose of promoting the movie in the theatre where it was playing.
PRESSBOOKS usually contained stories about the movie, how it was made, stories about the stars of the movie and pictures of the stars...all so that the theatre manager could take them to the local newpaper who would then usually run some of them as 'public interest' articles.
The pressbooks would usually have things that the theatre could order to promote the movie...such as imprinted balloons, coloring contest sheets, handbills, records for the music from the movie, the book that was being published and so on.----The pressbooks would often show a picture of most of the posters that were available for the theatre to order to place in and around his theatre for advertising.
In order to place an ad for the movie, the manager had to cut the picture of the 'ad' out of the pressbook and take it to the newpaper to be printed.----Therefore it is very unusual to find original old pressbooks that have NO CUTS.----In fact most pressbooks were cut and used and then thrown away, therefore many pressbooks are very very scarce today and are TERIFFIC COLLECTORS ITEMS...especially in UNCUT condition.